Shipper Experience Platform

Stop losing shippers to brokers with better technology.

The experience your shippers expect from an enterprise LSP — running on your brand, connected to your TMS.

Request Early AccessSee How It Works
portal.acmefreight.com/dashboard
Acme Freight
Dashboard
7d
30d
90d
Active Shipments
47
+3 vs last mo.
OTD %
94.1%
+2.3%
OTA %
96.2%
+1.4%
Total Spend
$148K
+$12K vs last mo.
Needs Attention
3 shipments
SHP-1060Phoenix → New YorkDelayed18h behind
SHP-1044Dallas → ChicagoExceptionDocs missing
SHP-1031Houston → DenverDelayedETA tight
Status Breakdown
Delivered
58%
In Transit
28%
Dispatched
10%
Delayed
4%
01

Your team is manually answering status requests that should never hit their inbox.

02

Enterprise LSPs use technology to deepen the relationship; brokers without it are always one bad shipment away from losing the account.

03

Your shippers see a vendor. Brokers with a technology layer are seen as partners — and partners don't get replaced.

The Platform

Give your shippers the experience
that keeps them loyal.

Four tools in one portal. No new software for your ops team.

Search shipments…
SHP-1012In Transit
Chicago, ILDallas, TX
ETA Thu Jun 26
SHP-1044Delayed
Dallas, TXPhoenix, AZ
ETA Fri Jun 27
SHP-1087Exception
Atlanta, GAMiami, FL
ETA Fri Jun 27
Fit all pins
Live shipment tracking map
Map preview
Real-Time Visibility
Live Shipment Tracking
Your shippers see exactly where their freight is — no check calls, no status emails. Exceptions surface automatically.
F
Faro AI
What's the status of my Chicago shipments this week?
You have 3 active shipments to Chicago. SHP-1044 is delayed — missing docs at origin. SHP-1012 and SHP-1087 are on track, arriving Thursday and Friday.
Ask anything about your shipments…
Instant Answers
Conversational AI
Shippers ask questions in plain English and get accurate answers from their own data. Your team handles exceptions — not repetition.
On-Time Performance
7d
30d
90d
Export CSV
Chicago → Dallas
94%
Atlanta → Memphis
87%
LA → Phoenix
91%
Dallas → New York
85%
Houston → Denver
96%
On track
Below 89%
LaneShipmentsOTD %
Chicago → Dallas3194.0%
Atlanta → Memphis1887.5%
LA → Phoenix2491.2%
Self-Serve Analytics
Custom Reporting & Analytics
Your shippers are running reports in spreadsheets. Give them something better — pre-built, filterable, and always live on their own data.
Search shipments…
All Status ▾
All Types ▾
Columns ▾
Export CSV
Shipment IDOriginDestinationTypeStatusETA ↕Cost
SHP-1004Dallas, TXPhoenix, AZOutboundDeliveredJun 24, 2026$1,133
SHP-1040Los Angeles, CADallas, TXTransferIn TransitJun 26, 2026$873
SHP-1091Chicago, ILMemphis, TNInboundDelayedJun 25, 2026$2,340
SHP-1017Houston, TXAtlanta, GAOutboundDeliveredJun 23, 2026$1,580
SHP-1055Dallas, TXNew York, NYOutboundIn TransitJun 27, 2026$3,210
Showing 1–50 of 312 shipments
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Shipper Experience
Every Shipment. On Demand.
Every shipment, filter, and export — built for the person on the other side of the freight. The interface your TMS was never designed to deliver.
Setup

Up and running in weeks, not months.

No migration. No retraining your team. No rip-and-replace.

1

Connect Your TMS

We integrate with your existing stack — AscendTMS, Tailwind, McLeod, and others. No migration. No workflow changes for your ops team.

2

Brand Your Portal

Add your logo and custom domain. Your shippers see your brand, not ours — Faro is invisible to them.

3

Invite Your Shippers

Send your shippers a link. They log in, see their shipments, and start using it the same day.

"Faro is in private beta. We're working directly with a small group of freight brokers to shape the product before we open it broadly. Every feature has been pressure-tested against real ops workflows."

Private beta · Limited spots
Onboarded personally
Direct line to founders

Built for brokers who want to offer a better experience to their customers.

We onboard every broker personally. Request your spot and we'll be in touch within 24 hours.

We'll reach out to schedule a 20-minute call. No commitment required.